Adobe has partnered with OptiMine in order to add keyword performance predictive analytics to the Adobe SearchCenter+ search marketing management system. Powered by Omniture, Adobe SearchCenter+, is a ...

Nobody likes being in the dark, especially when it comes to making decisions. The more information we have, the better we can manage the outcome. This is exactly the case with paid search and why ...

Google’s SEO tools, including Analytics, Search Console, and Ads, are a powerful, free way to build your website traffic.

Google Analytics can track referral data from keywords and other sources. Google recently implemented secure connections for signed-in users, so some data is obscured, but SEO teams can still track ...

In marketing you must jump at your opportunities, sometimes requiring a flying leap. In marketing you must jump at your opportunities, sometimes requiring a flying leap. Consumer behavior changes from ...

Keywords are at the heart of Paid Search (at least in the current SEM environment). Therefore, choosing the right keywords along with implementing the right bidding strategy can have a significant ...

If you haven't heard yet, Google has decided to automatically enable encrypted browsing for searchers who are signed into their Google accounts. The goal, Google says, is to protect the privacy of ...

SEO is always getting more challenging. Machine learning and RankBrain are among the biggest challenges. However, one of the biggest frustrations is the lack of keyword-level data from Google. Today, ...

When Google announced they are defaulting logged in Google users to SSL search - Google told us this would impact less than 10% of statistics in the analytics. As of yesterday, it seemed like the ...

Services provider giant Keywords Studios has acquired Japanese company Yokozuna Data and all of its tech from former owner Silicon Studio for $1.5 million. The Tokyo-based outfit owns tools that draw ...