Kids don’t play with one big thing.” The line landed like a provocation this week and threatens to reshape what families buy ...

Lego recently unveiled one of its major technological shifts at CES 2026, marking a new bold step into the future with Lego Smart Play. The new platform introduces bricks that can talk and react to ...

Lego has spent decades selling itself as the ultimate analog toy, a handful of plastic bricks that can become anything a child imagines. That is why the company’s new Smart Bricks, tiny blocks packed ...

Lego bricks come in a bunch of shapes and sizes, but they’re getting a big technical upgrade in 2026 thanks to news announced at CES this year. Meet the Lego Smart Brick, a standard-sized 2 x 4 brick ...

Lego is looking to bring your creations to life. On Jan. 5, The Lego Group unveiled its new SMART Play bricks, tags, and mini figures at the Consumer Electronics Show, or CES 2026, in Las Vegas, which ...

A presentation during the LEGO SMART Play launch event at Mandalay Bay Convention Center on Jan. 05, 2026 in Las Vegas, Nevada. David Becker/Getty Images for The LEGO Group LEGO just made its most ...

There have been a few major innovations in LEGO's history: LEGO Technic in 1977, and the minifigure a year later, but those are nearly 50 years ago now. In the interim, the LEGO brand has kept its ...

Each year, more than 380 million tonnes of plastic is produced worldwide. LEGO is responsible for 100,000 tonnes of it. This contribution to the annual total is, of course, the result of making its ...

On The Vergecast: The computers in our toys, the AI future of productivity, and your very old e-readers. On The Vergecast: The computers in our toys, the AI future of productivity, and your very old e ...

Lego bricks come in a ridiculously vast array of sizes and shapes, but the company is unveiling an entirely new take on its classic shape at CES 2026. Meet the Lego Smart Brick, a standard-sized 2 x 4 ...