Lego has spent decades selling itself as the ultimate analog toy, a handful of plastic bricks that can become anything a child imagines. That is why the company’s new Smart Bricks, tiny blocks packed ...

The brand-new, jaw-dropping Lego smart brick tech can recognize other bricks, activate effects and play music. They're debuting in Star Wars Lego sets this spring and we got an early look at CES 2026.

Danish toymaker The LEGO Group has unveiled LEGO SMART Play, a new interactive platform powered by lego smart bricks that enables physical LEGO builds to sense movement and respond with real-time ...