The new sensor-packed Smart Play Brick will land this spring as part of a special Star Wars collection. The update adds interactive lights and sound to the Lego experience—including the minifigs.

The cuts represent around 8 percent of Lego’s global workforce, according to Reuters. The iconic Danish toy firm said its mid-year revenue has fallen by 5 percent, the first drop since the company ...

Lego’s target audience of children is more digitally connected than ever before, and this multi-year investment shows the company is keenly aware of that. “The Lego brick will always be the heart of ...

and so no screen time at all. LEGO said they didn't even want a power switch on the brick or even a reset button, and the SMART Bricks all recharge wirelessly and stay powered even after years of no ...

LEGO Fortnite debuted on December 7, 2023, as a game mode within the larger Fortnite app. A Minecraft-esque open world experience, the game launched without any physical LEGO sets to support it, which ...

We told you how Lego was going to start offering electronic products for kids. Take a look at their Animation Station Video Camera that has a 1.4-inch color LCD flip-out display, record/function ...