Private label products are purchased by a retailer from a manufacturer and sold under the retailer’s own brand. Private label brands, also known as store brands, compete with national name brand ...
Shareholders at Safeway have rejected a proposal from the Green Century Equity Fund calling for mandatory GMO labeling on its store brands, which company bosses claim would cost $15m+ to implement, ...
If your company is considering selling products under its name or adding new products to its current lineup, private labeling may be a good option for you. Private labeling allows you to outsource the ...
There’s a new villain lurking in the aisles of your local supermarket, trying to scare you into changing brands or paying inflated prices for your groceries. It’s being called “fear based labeling” by ...