In a move to generate category excitement and tap into experimental consumer preferences, Lay's India has unveiled a new line of globally inspired flavours as a limited-time offering. The three-month ...

This article may contain affiliate links that Yahoo and/or the publisher may receive a commission from if you buy a product or service through those links. Over the years Lay’s has launched dozens of ...

The fan-submitted flavor contest is taking ideas once again after a seven-year hiatus Frito-Lay North America It’s time to get your head in the chip game. Lay’s is asking fans to submit uniquely ...

Lay’s, the 100-year-old potato chip brand well known for its thin, crispy product and bright yellow packaging, is undergoing a rebrand. But this is no marketing stunt. The company simply wants to ...

Lay’s is activating around soccer competitions the UEFA Champions League (UCL) and the UEFA Women’s Champions League (UWCL) with a star-studded pub crawl in an effort to boost fan engagement — bars ...

The three finalists for the competition were originally announced in April Lay's Lay's has finally announced the winner of its Do Us A Flavor contest — and Bacon Grilled Cheese flavored potato chips ...

Add Yahoo as a preferred source to see more of our stories on Google. According to Lay's, 42% of Lay’s customers reportedly had no idea their chips were made from actual potatoes. ©Image Credit: Lay's ...

PepsiCo’s Lay’s has become the latest in a series of household names that are redesigning their brand with a more modern edge. PepsiCo announced the “largest brand redesign in Lay’s nearly 100-year ...

We've been waiting for this one. In case you missed the news, Lay’s is in the middle of a major transformation. Along with other Frito-Lay favorites, the snack brand is removing synthetic dyes and ...

Add Yahoo as a preferred source to see more of our stories on Google. Lay's potato chips are getting a new look–and some varieties are getting new recipes to match. The iconic PepsiCo Foods snack ...