If these leads have been well-qualified, the sales team may be able to convert 20% of that prospect list. These two metrics are more useful than a single number reflecting 10% conversion of initial ...

Marketing and sales funnels can sometimes be two separate rivers flowing toward the same ocean. However, all too often, these rivers remain disconnected, with leads leaking through the cracks and ...

Every business knows the struggle: You generate leads, but most of them go cold before your sales team even has a chance to engage. The problem? Inefficient lead routing due to improper lead ...

On average and across every industry, lead conversion rates are abysmal. This tough reality can prove true regardless of how you define "conversion" -- whether it’s simply getting a booked appointment ...

Lead generation for your small business can deliver impressive results — if you can transform potential buyers into clients. Without effective lead conversion strategies, any leads you get from ...

Opinions expressed by Entrepreneur contributors are their own. So, you and your team have been acing lead generation, and you’ve got leads. Now what? Even with the highly saturated market, lead ...