More than 1,000 attendees gained insights from their peers and industry thought leaders during Demand Gen Report inaugural Lead LifeCycle Series (#LLCSeries), a week-long webinar event offering case ...

Lead nurturing is more than guiding prospects through a sales funnel—the true challenge is converting these leads into loyal customers. Successful lead nurturing involves a strategic approach that ...

Chances are that you've heard of lead nurturing and are even using it, to some degree, within your marketing and sales strategy. Lead nurturing is supremely valuable to ensure that long-term leads and ...

If you’re like most marketers, you’re always looking for ways to improve the value of your lead generation efforts. While there are a variety of ways to do this, one of the most effective approaches ...

The outlook toward lead nurturing and acceleration strategies isn’t exactly glowing: 51% of survey respondents to the “2024 Lead Nurturing & Acceleration Benchmark Survey” believed their lead ...

You're a distributor supplying the mass market with all sorts of paint and painting accessories. Your customer base is made up of individual consumers, as well as stockists, and third-party suppliers.

Erik Huberman is founder and CEO of Hawke Media, a full-service outsourced CMO and marketing consultancy, and author of The Hawke Method. Marketing is the literature of desire, and most of the world ...

In the world of marketing, nurturing has emerged as a critical imperative, transcending traditional sales strategies to build deep, enduring relationships with customers. This approach is not merely ...