The outlook toward lead nurturing and acceleration strategies isn’t exactly glowing: 51% of survey respondents to the “2024 Lead Nurturing & Acceleration Benchmark Survey” believed their lead ...

The marketing team had become very good at creating responses to multi-channel marketing programs. So good in fact, that the top of the sales funnel overflowed with leads to the point that it was ...

While lead nurturing is becoming a bigger priority as of late, it is still a relatively new tactic for many B2B marketers. Preliminary results of Demand Gen Report’s Lead Nurturing Survey revealed ...

Lead nurturing is more than guiding prospects through a sales funnel—the true challenge is converting these leads into loyal customers. Successful lead nurturing involves a strategic approach that ...