You can avoid making the common mistake of many consultants, small business owners and salespeople when introducing yourself to others by remembering one simple reality. Focusing on the needs of your ...

EXCEPTING in those rare cases when the person who gives me a letter of introduction is rude enough to seal it, I make a regular practice of reading the letter before presenting it. The morality of ...

All business plans must include a personal greeting of some sort. Here are some suggestions of what you should say. Opinions expressed by Entrepreneur contributors are their own. Your business plan is ...

Nonprofit organizations often use direct-mail solicitation in fundraising efforts. An introductory letter is an opening to a proposal that requests a specific amount of funding for a specific cause.

Mark Twain once said, “I didn’t have time to write a short letter, so I wrote a long one instead.” It’s a good reminder: It does take time to write a short, well-crafted letter. I know the challenge ...

When applying for a job or internship, companies could ask you to send in several documents, such as a resume or work samples. In many cases, you may also have to include a cover letter for an ...

It’s a tough job market in today’s economy. If you want to stand out, you can’t just have a stellar resume; you also need to have a great cover letter. But many job seekers don’t know what cover ...