Customer lifetime value (CLV) is a business metric used to determine the amount of money customers will spend on your products or service over time. For example, if someone is loyal to an auto brand ...
The ecommerce industry is undoubtedly booming in the United States despite predictions that economic uncertainty would hinder consumer spending. In fact, a recent report estimated there were more than ...
Customer Lifetime Value helps a business understand the average value of a customer over the lifetime of their spending with the business. Knowing the terminology is an important aspect of running a ...
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