Google now suppports structured data for loyalty program benefits like member prices and points. This information can be displayed directly in search results alongside products. Businesses without ...

Some retailers and brands offer annual membership, where members get special loyalty and membership pricing. Those prices may not be displayed on the retailers website until you login with your member ...

Google added new markup support for loyalty and membership programs with special pricing. This was supported in Google Merchant Center but now is supported in under Organization structured data ...

Merchant return policies should be defined under `Organization`, not `Offer`, for full support. Loyalty programs must be structured separately from product offers using the `MemberProgram` type.

This will enable you to show your special membership pricing in Google Search, espesially if you don't use Merchant Center to send Google this data. Some retailers and brands offer annual membership, ...