Earlier this year, Disney rolled out its new MagicBands, multicolored wristbands poised to make a huge return on investment through big data, target marketing, and increased guest spending. Just in ...

A trip to Walt Disney World has never been cheap but as time goes on certainly everything gets more expensive. Ticket and hotel prices go up, that’s to be expected but in recent years we’ve also begun ...

They have been rumored to be coming to Disneyland for years — and on Oct. 19, the coveted MagicBand+ finally arrived at the park. Disneyland fans have been waiting a long time for this interactive ...

Disney’s “MagicBands” are more than the latest theme-park fashion statement. The colorful wristbands are at the heart of the company’s billion-dollar MyMagic+ technology system, which allows visitors ...

MagicBands adorn the arms of millions of Walt Disney World visitors, giving them quick access to FastPasses, hotel rooms and credit-card accounts. At the Walt Disney Co.’s other theme parks, guests ...

Disney (DIS) reportedly spent $1 billion to get its new theme park technology off the ground, and the combination of the MyMagic+ platform and the MagicBand bracelets that make the "magic" happen are ...

Walt Disney CEO Bob Iger sent a scathing letter to Rep. Ed Markey (D-Mass.) on Tuesday after the lawmaker questioned Disney’s plans to roll out a new technology used to track guests at its theme parks ...

Disney wants to make its theme parks more interactive, and it’s hoping digital wristbands will do the trick. Over the next few months, Disney World will be introducing a new program called MyMagic+ ...

While many people are agonizing over how closely kids are tracked online, tracking of the little ones in the offline world is taking a Mickey Mouse-sized leap forward. The New York Times reports that ...

As Walt Disney Co. executives prepare to celebrate the 60th anniversary of Disneyland, they hinted at what new attractions are coming to the Anaheim park and what won’t be making an appearance. In an ...