If you’re sending the same format to every audience, you’re leaving response on the table. Here's a guide to choosing the right option.

Because most Internet users spend more time sending and receiving e-mail than doing anything else online, sending e-mail newsletters is one way to keep visitors coming back to your Web site. But ...

These days, email often supplements or even replaces traditional print business letters, internal memos and cover letters. Although email lends itself to informality, you need to maintain a ...

If you’re searching for work, connecting with a recruiter can help increase your odds of landing your dream job. Using the email format you need to get noticed by recruiters is a crucial part of ...

Questions of e-mail format stir up a flurry of interest among online marketers. In addition, how marketers wish to send e-mails may vary considerably from what consumers want. Commercial e-mails have ...

Deciding on the correct formats and mediums are essential elements when creating and planning direct mail campaigns. The utilisation of both offline and online channels and how they can complement ...