When you buy through links on our articles, Future and its syndication partners may earn a commission. Credit: Benefit Cosmetics Benefit Cosmetics has cooked up a delightful new packaging range for ...

Another team developed a customer persona through a survey to help determine a design and packaging approach. The team’s Divine line of makeup aims to “make everyone feel regal in their own unique way ...

Adam Ryan, Head of Pentawards, says, “Reaching our 20th anniversary is a significant milestone for Pentawards and for the global packaging design community. Over the past two decades, we’ve seen ...

Cosmetic brands have fully embraced the convenience of twist-up stick packaging—a format that lipstick made popular.

UPrinting reports that 68% of consumers prioritize sustainable packaging, enhancing brand trust and increasing sales potential.

Innovative Beauty Group Brings Agency, Innovation, and Intelligence to MakeUp in Los Angeles 2026 Global beauty ecosystem debuts centdegrès creative capabilities in North America, unveils beauty ...

Unboxing isn’t just a social media trend; it’s often the first, and sometimes only physical interaction e-commerce retailers have with customers. Thoughtful e-commerce packaging design positively ...