Young Yuh's skin care and makeup routine usually takes 35 minutes: cleanser, toner, some type of serum, moisturizer, sunscreen, primer, concealer, contour, blush and eyeliner. For many straight men ...

Forbes contributors publish independent expert analyses and insights. Dahvi Shira is an LA-based reporter who covers beauty and lifestyle. A gateway to entry? Apparently nail polish. Two different ...

I did not think it was important to explain makeup for men, but here we both are, you having clicked on this story looking for hot starter tips, me dispensing them to you one by one, like little neon ...

It would be too easy to hold Gen Z’s gender-fluid zeitgeist responsible for the advent of men’s makeup. Alas, it is not their untouchable Western woke-ness that birthed a personal care market ...

Chanel announced plans in the fall to introduce a mini collection of men's makeup that first rolled out online and in select international locations. This month, it hits Chanel boutiques in the United ...

Former baseball pro Alex Rodriguez is not your typical makeup customer. Straight, Gen X and traditionally masculine, he’s perhaps one of the last celebrities you would expect to launch a beauty ...

I'm Kimberly Wilson. I'm a local makeup artist and body painter here in the city of New Orleans. And today I'm going to show you how to paint a masculine mass for my autograph. We're gonna first start ...