While marketing and software development may not share much in common, one refrain that can be heard from both is that development cycles are accelerating like never before. For development teams, the ...

As a market researcher, I am a student of human behavior. Over the past few years, my coursework has accelerated; keeping up with an ever-changing consumer means going far beyond traditional research ...

Global marketing refers to the practice of conceptualizing, producing, placing, and promoting a company’s products or services worldwide. This approach not only targets customers across different ...

NEW YORK, Aug. 29, 2025 /PRNewswire/ -- Pernod Ricard USA today announced a comprehensive transformation of its Route-to-Market (RTM) strategy, marking a pivotal step in the company's journey to ...

Karrie is a thought leader in Digital Journal’s Insight Forum (become a member). We all know the look. It comes from an executive team that wants results immediately, and you haven’t even finished ...

At its core, marketing aims to establish a relationship between businesses and their potential customers. It is about understanding the marketplace and positioning one’s product or service in a way ...