Keeping a brand relevant is an ongoing commitment. This is true for businesses large and small and across all industries. With that commitment comes the need for keepers of the brand to constantly ...

One of the most difficult things to do in life is to perform an honest self-evaluation. Whether you're trying to figure out how many calories you consume in a day, how often you say "um" when you ...

Marketing is a primary factor in the successes and failures of the products and services that small businesses offer. In order to measure how effective a company's marketing efforts are, and to ...

Use the five key attributes to perform a marketing–effectiveness rating review in your organisation. In my earlier articles on the topic of marketing controls, I have covered annual-plan control, ...

When faced with business challenges, competitive pressure or even growth opportunities, it’s natural for marketers to want to react quickly. But responding to marketing symptoms, such as lower ...

The word "audit" may strike fear in the hearts of taxpayers, but it shouldn't scare marketers. Conducting an audit of your marketing department can be a fruitful—even fun—exercise. Finance departments ...

Good clothes open all doors, an idiom says, and it applies to many aspects of business. Your brand is your most valuable asset. If you want your customers to see it as successful and well-organized, ...