You've probably heard it before: Email marketing is one of the most effective marketing channels for businesses of all sizes with a reported ROI of up to 40:1. But, at the same time, email is not ...

Are you helping to run an e-commerce business? Looking for ways to use email marketing to boost your conversion rates? You have a lot of options for marketing your e-commerce business online: social ...

A well-executed email marketing strategy can see your hotel or hospitality business reap serious rewards. After all, email marketing return on investment is climbing, with a possible 4400% ROI up for ...

As a staff writer for Forbes Advisor, SMB, Kristy helps small business owners find the tools they need to keep their businesses running. She uses the experience of managing her own writing and editing ...

With most consumers demanding personalized shopping experiences and email inboxes exploding at the seams, optimizing your email marketing is necessary for getting your business noticed. Gone are the ...

Your marketing emails aren't working hard enough. Most sit unread in crowded inboxes, or worse, get deleted without a second thought. But email marketing is serious business, bringing in an average of ...

Triggered messages, direct responses to a customer’s specific behavior, are a must for retail marketers. And why wouldn’t they be? Often consisting of flows, these emails enable true one-to-one ...

Part of any successful business is a successful digital marketing strategy. Creating a strategy is one thing, but the execution is just as important, if not more. But with the digital landscape ...

Any CEO will tell you that they want a better brand, more social media followers, and increased sales. Beyond that, they tend to depend on their marketing department to figure out the concrete steps ...