For many in the audiovisual industry — particularly integrators — capturing new customers and generating new leads can be an elusive goal without an effective audio visual marketing and public ...

About a month ago I wrote of the connection between marketing integration and Schoolhouse Rock. I rewrote part of the lyrics to the classic "Interjections!" My lyrics were pretty pathetic but I was ...

So I'm thinking I may need to see a doctor or someone in the medical profession for it is becoming quite apparent that I am addicted to integrated marketing communications or at the very least I am ...

The concept of sales and marketing alignment is already familiar to B2B marketers. It requires sales and marketing teams to accept the need to collaborate, develop shared definitions and metrics, and ...

System integration unites different computational or software programs in order to coordinate their processes. In doing so, it ideally provides a more user-friendly experience by streamlining the ...