While managing social media for a company, Kayla Conley discovered a need for data analysis. This led her to seek a master's program that would equip her with both the quantitative skills and ...

The best business decisions are backed by data. Insights from customer analytics can drive impactful marketing strategies, helping to enhance customer engagement and optimize business outcomes. The ...

Are you looking to learn the necessary skills to shape the changing future of business? One that is more based on science and focused on social good? Find out how and why earning your Master of ...

The University of Colorado Boulder will offer a new master’s degree in marketing analytics beginning in the 2025-2026 academic year. Vijay Khatri, dean of the Leeds School of Business, presented the ...

Marketing analytics is evolving into a powerhouse for smarter decision-making, from marketing mix modeling to advanced dashboards and attribution strategies. By interpreting KPIs accurately and ...

On April 10, 2025, members of the Leeds community, including faculty, alumni and current students, convened to commemorate a significant milestone: a decade of innovation, impact, and excellence in ...

Please note: Brandeis Online is no longer accepting applications for the online Business Analytics master's certificate. Brandeis University also offers an in-person MSBA with part-time and full-time ...

YouTube’s algorithm rewards engagement, not just keywords, making analytics essential for creators who want to grow. By tracking metrics like watch time, CTR, and retention, you can pinpoint what ...

The Master of Science in Accounting Analytics (MSAA) program in the Manning School of Business at UMass Lowell provides an economically affordable opportunity to prepare students for success in a ...

Since graduating from Rutgers Business School’s Master of Information Technology and Analytics (MITA) program in 2018, Vaidehi Thaker has held technical/engineering program manager positions ...

Georgetown University’s McDonough School of Business (MSB) is expanding its Master of Science in Business Analytics (MSBA) program from an online, part-time program to an in-person, full-time program, ...

The Leeds School of Business MS Supply Chain Analytics program is dedicated to creating a collaborative community centered on a cohort experience. Our high-performing students come from a variety of ...