The upcoming Apple iPhone 18 Pro and iPhone 18 Pro Max are expected to launch in soon, with key details on price, battery performance, processor, design, and display features generating excitement among tech enthusiasts.

The same leaker also suggested that there will be a new telephoto camera on the iPhone 18 Pro and iPhone 18 Pro Max. Though the aperture on this won’t be variable, it’s claimed, it will be bigger, again allowing more light to hit the sensor. This has benefits not just in lower light but also affects control over image noise, for instance.

Discover Apple’s 2026 iPhone lineup: iPhone 18 Pro Max in bold colors & the first foldable iPhone with minimalist design & cutting-edge tech.

Perhaps the most groundbreaking of Apple's new releases is the MacBook Neo, a "budget-friendly" laptop that starts at $599.

Apple CEO Tim Cook promised a “big week” of product announcements including the introduction of a new budget-friendly iPhone 17e, a new entry-level Macbook Neo, updated iPad Air models, refreshed moni

Apple promised that it would have a "big week," and it has delivered. The company unveiled seven products this week, including the all-new MacBook Neo. In a press release, Apple said the MacBook Neo achieves a "breakthrough" starting price of just $599 in the United States.

MacBook on Wednesday, finishing a three-day stretch of new hardware announcements that also featured a new iPhone 17e, iPad Air, MacBook Pro and MacBook Air. The MacBook Neo is priced at just $599, the same as the iPhone 17e that debuted Monday.