Alexandra Twin has 15+ years of experience as an editor and writer, covering financial news for public and private companies. Amanda Jackson has expertise in personal finance, investing, and social ...

AI is making performance easier to measure than ever. Deciding what that performance is worth is still up to people.

Most performance programs are built around measurable actions: clicks, conversions, cost per acquisition, return on ad spend.

Return on investment (ROI) is one of the most scrutinized metrics in marketing. Executives demand clear-cut numbers to justify their budgets, and marketers strive to demonstrate the effectiveness of ...

A model can be 95% accurate and still be a disaster if it’s too slow or drifts. Don't just watch the model — watch the plumbing, the data loops and the blast radius. A few years ago, I was part of a ...