CINCINNATI, March 19, 2026 /PRNewswire/ -- mostlyHUMAN, a leader in modern media strategy, activation, and analytics, today announced the launch of the Momentum Suite. The new AI-infused platform is ...

There are dozens of social media measurement tools out there, but this one might be the first to comprehensively tackle the space. An in-depth look at SAS’s new Social Media Analytics solution, ...

Nudge began as a content marketing analytics startup after being spun out of a New Zealand-based agency in 2013. Founder and CEO Ben Young moved to New York shortly thereafter to launch Nudge as a ...

LONDON--(BUSINESS WIRE)--Quantzig, a global data analytics and advisory firm that delivers actionable analytics solutions to resolve complex business problems, has announced the completion of its ...

AI is reinventing the way media companies can analyze their business, from precise forecasts to finding new business opportunities to optimizing yield. In all of these cases, data is required to ...

Artificial Intelligence is no longer a futuristic concept. It’s a tool that marketers rely on every day. Businesses generate ...

The Advertising Research Foundation’s (ARF) “Marketing Analytics Accelerator” Wednesday was the ninth annual version of the event – formerly known as the “Attribution Accelerator” – and it was the ...

If you’ve ever sat in a meeting watching a slide deck of social media numbers—reach, impressions, engagement, CPM—then asked, “So what does this mean for us?” you’re not alone. That moment of silence ...

Being a great Michigan Tech social media admin (SMA) involves balancing creativity and being strategic. If the role were an ice cream sundae, then getting to flex your creative muscles is the cherry ...

This is Part II of Retail TouchPoints’ multi-part feature investigating trends and developments in social media analytics and the business intelligence the technique provides. This segment focuses on ...

"Numbers call me," said Jeffrey Bustos, who is senior vice president, retail media analytics at Merkle, a Denstu company. That was how he started the conversation with MediaPost, adding that he most ...