Meta's ad machine is under fresh scrutiny after internal projections suggested that a double digit share of its 2024 revenue could be tied to scams and banned products, a slice of business worth tens ...

Social media giant Meta expected about 10 percent of its 2024 revenue, roughly $16 billion, to come from running ads for scams and banned goods, according to internal projections reported by Reuters.

Internal documents have revealed that Meta has projected it earns billions from ignoring scam ads that its platforms then targeted to users most likely to click on them. In a lengthy report, Reuters ...

Meta projected about $16 billion in revenue would come from ads for scams and banned goods. Internal docs estimate 15 billion “higher-risk” scam ads are shown daily. An internal review concluded it’s ...

Meta internally projected late last year that it would earn about 10% of its overall annual revenue – or $16 billion – from running advertising for scams and banned goods, internal company documents ...

SAN FRANCISCO - Japanese regulators last year were upset by a flood of ads for obvious scams on Facebook and Instagram. The scams ranged from fraudulent investment schemes to fake celebrity product ...