Initiated in 2009, the annual Methods Symposium is a signature program of the UAB Center for Outcomes and Effectiveness Research and Education. The overarching goal of the Methods Symposium is to ...

This book shows researchers in education, psychology, health, and other social sciences how to mix qualitative and quantitative research methods together with confidence. How can researchers sequence ...

Psychological science has never been more societally relevant, says APS President James Pennebaker in his third presidential ...

Empirical research requires good data to complement statistical rigor in providing answers to global poverty questions. Poor data quality can lead to biases in causal inference, lower the probability ...

Pew Research Center designed this study to assess the current state of online survey sampling methods – both probability-based and opt-in – and determine their accuracy on general population estimates ...

This study looks at how national public opinion polling in the United States changed from 2000 to 2022. It focuses on two aspects: the sample source(s) – that is, where the survey takers came from – ...

If you’re still focusing on the brand, and not the consumers you want to reach, that’s your first clue that you may need to reimagine your insights approach. My company's research has shown that just ...