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Visual equity in e-commerce: How modeling brands use consistent imagery to reduce returns

The math behind e-commerce returns is officially reaching a breaking point in 2026. While offering free, frictionless returns is still the "holy grail" for conversion—cited as a nonnegotiable by 82% ...

Beyond DTC: Finding the Best Business Model for Your Brand with Molly Sims and Randy Goldberg

The best brands aren’t choosing between online and in person retail—they’re doing both, intentionally. Bombas co-founder ...
Sustainable Brands

Same Brand, Different Business Model

Business model innovation is steadily becoming more of a familiar term in the combined world of brand marketing and sustainability. Business model innovation is steadily becoming more of a familiar ...
Marketing Dive

These traditional brands are shifting to a DTC model. Here's how.

Department stores used to be the "it" place to buy apparel. But a lot has changed in the past 10 years, and some brands have recognized they can sell clothes just fine on their own. Take Nike for ...