Forbes contributors publish independent expert analyses and insights. Andrea Wasserman is serial retail executive and executive coach. Hardly a week passes without report of another retailer ...

In many cases, they're now planning media using purchase data—optimizing campaigns based on what customers actually buy, not just what they browse. Advertising is no longer separate from the moment of ...

Has social media run it's course? Not likely. Apps like TikTok, Facebook, and Linkedin more popular than ever. But with fewer people finding it useful and a flurry of mental health-related lawsuits, ...

These are people who are ready to spend money, said Bobby Gibbs, a principal in the retail and consumer goods practice at consulting firm Oliver Wyman. “That helps increase the appeal [to advertisers] ...

Nearly two-thirds of marketers increased their investments in retail media in 2024, even with lackluster performance and measurement concerns, according to a report from Forrester. With the vast ...

The launch marks an evolution of Marriott's network capabilities, bringing personalization and curated brand integration to the forefront of travel. MARRIOTT MEDIA is a media network shaped for the ...

Target is expanding its Roundel retail media network on several fronts, a move that arrives as advertisers are in the thick of their holiday planning. Roundel is broadening its capabilities with the ...

Retail executives discuss differentiation, scaling and tech partnerships at CSP's Retail Media Network Forum in Chicago ...