NBC Sports Averages 4.9 Million Viewers for Six NBA Playoff Games on NBC and Peacock from April 19-21, Most-Watched for First ...

The NBA announced some impressive TV viewership numbers for the first 10 games of the league's postseason in 2026.

For all the rumors that the NBA's viewership numbers have struggled, the league just had strong returns on viewership and ...

The NBA has announced news on the Los Angeles Lakers and Houston Rockets series going into Game 3, and it has to do with viewership.

More than 87 million people in the U.S. have watched national TV games, the most viewers in 15 years. From NBA.com Staff The NBA’s strong viewership numbers in 2025-26 are continuing as the year comes ...

The 2026 SoFi NBA Play-In Tournament generated an 18% increase among total U.S. viewers with an average of 2.79 million ...

Prime Video’s debut season as exclusive broadcaster of the NBA Play-In Tournament delivered an 18% year-over-year increase in average viewership. Nielsen’s Big Data + Panel measured an average of 2.79 ...

Here's how the NBA metrics performed during the 2025-26 season for viewership, attendance, social engagement and more.

The NBA reports that 170 million people in the U.S. watched games this season across ABC/ESPN, Amazon Prime Video, ...

In the first year of its new national TV rights deal, the league benefited from games airing on NBC to a wide audience.

Prime Video’s exclusive NBA Play-In Tournament coverage averaged 2.79 million viewers per game across six matchups, an 18% increase from last year, with a 34% rise in viewers aged 18–49. The boost ...

The 33-year-old sportscaster is the face of the studio coverage for “NBA on Prime Video.” NBA fans have become more familiar ...