It's not just video games-- virtual reality has lots of potential to change the way we experience information. You can experience what its like to walk in space with the BBC's ISS app for Oculus, ...

With social media, it’s now easier than ever to access a broad range of makeup tutorials — complete with information on exactly which products are being used. To take the experience to the next level, ...

NYX Professional Makeup is partnering with Samsung for an in-store virtual reality experience, according to a company press release. NYX said it will use Samsung's Gear VR Controller technology, which ...

L’Oreal’s NYX and Samsung have partnered to launch a virtual reality (VR) makeup tutorial in select stores, the “Impossibly NYX Professional Makeup” Gear VR experience. In-store shoppers can use ...

Virtual reality makeup tutorials could be the next in-store beauty craze, thanks to NYX Professional Makeup and Samsung Electronics America. The cosmetics brand, which is part of the L'Oréal Group, ...

This year’s celebration feels different than most amid protests following George Floyd’s death and social distancing precautions due to the coronavirus pandemic, but LGBTQIA+ leaders have been ...

NYX Cosmetics describes itself as a “digital-first” brand, eschewing traditional ad buys in favor of customer selfies it shares on social media, including an Instagram account with 11.7 million ...

NYX Professional Makeup describes itself as a “digitally native beauty brand,” so it’s no surprise that the campaign for its fall 2021 collection incorporates social platforms Triller and Instagram.