Ask 10 people in digital advertising what “native” ads are, and you’ll get 10 different answers. But the recent controversy around spending on made-for-advertising (MFA) sites shined a light on a dark ...

Andrew Rice, opens new tab delivers 6,000 words on BuzzFeed in the latest NY Mag, which means he has the space to tell a number of different stories. The one I’m interested in is the way that BuzzFeed ...

Native ads are ads that don’t look like ads. They’re typically found at the bottom of a news page. Today, this modern marketing strategy is a true blue ocean market, and businesses are beginning to ...

The world of digital marketing never sits still. It is always evolving at breakneck speed as marketers develop new tools, platforms, and techniques to outperform their opponents. One recent example of ...

Sign up for the daily CJR newsletter. The Atlantic’s big mistake in the Scientololgy “debacle” has been variously described as: 1. Running an ad in the first ...

Native advertising’s ability to blend in with an end-user’s content experience has made it extremely popular with brands. In fact, it’s so popular that native made up almost 60% of all digital display ...

Native ads meet people where they are. For marketers, the real challenge isn’t designing a convincing ad, it’s knowing how to design it. That’s why marketers need to understand the psychology behind ...

It's hard to miss the buzz around native advertising. It has grown in popularity as an alternative to traditional digital display ads, and as an antidote to so-called "banner blindness." Native ads ...

B2B Marketers are getting super creative with content in the coming months with 97% pursuing new kinds of content next year (exciting!). With so much innovative content available digitally, native ...

In the last blog post I laid out the reasons why independent news media organizations need to hire their own salespeople. This way they avoid giving up ad revenue to tech platforms. They also offer ...