With global mobile ad spend expected to reach $18 billion by the end of this year, according to Gartner, it is likely that Oracle will continue to build out its mobile offerings. The company has a ...

Oracle will acquire digital measurement firm Moat extending its marketing and data clouds’ abilities to provide digital advertising analytics to advertising clients and publishers, the company ...

Once a leader in advertising data, Oracle announced in June 2024 that its advertising division, Oracle Advertising, would close. The decision marks the end of Oracle Data Cloud (ODC), which included ...

You know how Oracle likes to tout that its servers are so much faster, better, cheaper than IBM's? Well, some of those claims, made in advertisements, have landed Oracle in hot water. Again. On ...

Taking steps to counter questions about the future of Sun's product lines, Oracle -- in a front-page newspaper advertisement -- is vowing to devote more development, sales and service resources to Sun ...

During a quarterly investor call, Oracle’s CEO Safra Catz shared that the company’s advertising revenue fell to around $300 million in fiscal 2024, following which Oracle is shutting down its ad ...

AUSTIN, Texas, May 12, 2021 /PRNewswire/ -- To help marketers better understand advertising performance in video games, Oracle today announced the world's first ad measurement technology for 3D ...

eWeek content and product recommendations are editorially independent. We may make money when you click on links to our partners. Learn More The Better Business Bureau said that Oracle has agreed to ...

Oracle is rolling out new capabilities to its Advertising and CX platform that will enable advertisers to measure the effectiveness of ads in video games. Oracle said the in-game advertising ...

In this episode of eSpeaks, Jennifer Margles, Director of Product Management at BMC Software, discusses the transition from traditional job scheduling to the era of the autonomous enterprise. eSpeaks’ ...