A seasoned small business and technology writer and educator with more than 20 years of experience, Shweta excels in demystifying complex tech tools and concepts for small businesses. Her work has ...

For entrepreneurs, choosing opportunities that will best suit a business's strengths is part of the strategic planning process. Strategic planning results in some guiding ideas that serve to unify the ...

Mission, vision, and value statements have become ubiquitous across the business landscape as leaders attempt to establish aims for their organizations and convey expectations about ethics and ...

Traditional mission statements focus on the company, not the customer. To create a more customer-centric organization, start with changing your mission statement by giving it an external focus. While ...

Mission statements serve as succinct declarations of an organisation’s purpose, values, and strategic objectives. They are widely acknowledged as essential tools for guiding decision-making, ...

Crafting effective vision and mission statements is one of an organization's most important undertakings. These statements provide brand identity for internal audiences, external stakeholders and ...

So how many of you out there have created a mission statement for your department? Looking around the room it appears as though almost all of you have. Good job! Now what does it say? Here's one of my ...

A mission statement sum up a company's entire culture, purpose and values in only a few sentences. Writing a meaningful mission statement is often challenging because it is so short. The mission ...

When Mark Perlberg arrived at Oasis Outsourcing in 2003, the company lacked one key component: “a real rallying point,” said Perlberg, CEO of the West Palm Beach-based workforce solutions company. So, ...

An old Sicilian proverb says that a fish rots from its head. A nonprofit organization, similarly, rots from its mission. Nonprofits are, by definition, mission driven. The leaders of a corporation can ...