There’s a lot of well-meaning PPC advice out there. This advice often finds its way to bosses/clients who ask, “Why aren’t we doing ___?” The problem is most of these studies and data sets are focused ...

When most marketers think of a PPC audit, they picture a checklist: In reality, that’s a missed opportunity, especially for agencies. An effective audit should be more than just a diagnostic. Drawing ...

The resource provides guidance for businesses seeking to refine their pay-per-click strategies by examining competitor activity across ad copy, targeting, and performance benchmarks. Importance of ...

Machine learning, artificial intelligence, Moore’s Law and ongoing automation by the big search engines are accelerating the evolution of PPC. So much so, the role of the PPC pro has to evolve just as ...