Every PR practitioner acknowledges that measurement is necessary, and throughout the past decade, it has become increasingly important to the C-suite. A PR Daily 2019 survey reflected that an ...

We all know the imperative of measurement. There is the old management adage that “you can’t manage what you don’t measure.” And then there is the loftier Peter Drucker quote: “If you can’t measure it ...

You’ve been working diligently on your public relations campaign, implementing various tactics to reach your key audiences and drive specific actions (buy, visit, like). You’ve pivoted to stay ...

With so many channels available to reach key audiences, it’s become more important than ever to measure the effectiveness of PR. But are there good quantitative ways to determine whether PR is hitting ...

“The biggest problem we’ve got is we’re counting stuff,” says Richard Bagnall, CEO of PRIME Research. While PR professionals have demonstrated more accountability for measurement, there are still a ...

According to the Institute for Public Relations (IPR), among an international sample of 520 PR pros, 88% of PR practitioners believe measurement is an integral part of the PR process, and 77% are ...

PR and communication professionals can greatly enhance their measurement strategies in today’s digital landscape by integrating SEO metrics. The traditional “funnel” approach, which starts with brand ...

Get key insights on public relations, agency management, SEO, and success measurement. Discover essential takeaways to enhance your PR program. Staying ahead in public relations requires continuous ...

Volume 6 of the PR Measurement Guidebook delivers new ideas for measuring the impact of public relations efforts. The publication is intended to help users: measure social media; use metrics to ...

Richard Bagnall called for an end to the use of AVEs (Advertising Value Equivalents) as a measurement of PR success in Asia, labelling them a “bullshit metric” that the rest of the world has already ...

For years, earned media has occupied a peculiar position in the marketing ecosystem: Widely regarded for its credibility and influence, yet rarely equipped with the measurement infrastructure now ...