Lis Anderson is founder and director at PR consultancy AMBITIOUS and an agency MD with over 20 years in the communications industry. Every strategy, no matter how well planned or thought through, is ...

Mass e-mailing your press release in hopes that it will be covered by hundreds of media outlets, just won’t cut it anymore. Many times, you’ll reach a journalist who doesn’t cover news related to your ...

Opinions expressed by Entrepreneur contributors are their own. Your PR strategy needs to reflect your company’s core values to boost the public’s perception of your business. By incorporating your ...

Public relations (PR) has become one of the most powerful strategies for brands to build trust, improve public perceptions and handle crises. Startups can benefit just as much. Embracing PR as part of ...