Paramount+ and Formula One are revving up a first-of-its-kind promotional partnership. The deal, announced Wednesday, will include Paramount-centered fan zones featuring the studio’s hit series, ...

PepsiCo launches worldwide official partnership with Formula 1, bringing Sting Energy®, Gatorade®, and Doritos® to the World's Fastest Growing Sport PURCHASE, N.Y., May 27, 2025 /PRNewswire/ -- ...

The French luxury fashion house has been expanding its relationship with the racing sport.

With the pact, the first of its kind for the racing league, the streaming service becomes an official partner of the circuit. By Georg Szalai Global Business Editor ‘Tehran’ TV Series Producer Dana ...

MSC Cruises has extended its partnership with Formula 1 and is now the Official Cruise Partner of all races through the end of the 2026 FIA Formula 1 World Championship. The cruise line has agreed to ...

LONDON, Jan. 26, 2026 /PRNewswire/ -- Formula E and Google Cloud today announced a multi-year partnership with Google Cloud, which has been named "Principal Artificial Intelligence Partner" of the ABB ...

Formula 1 has announced a global licensing partnership with Mattel, Inc. This multi-year collaboration is designed to bring F1-themed Hot Wheels products to life with a 1:64 scale version. The ...

The first two projects of this collaboration will focus on improving the current pit wall system, a key source of information for racing teams, and enriching the fan experience mobile application used ...