ENGLEWOOD, Colo.—In a bid to improve the effectiveness of connected TV advertising, Dish Media has announced that it is working with BrightLine to provide interactive ad units on live and on demand ...

Loyalty, where consumers remain dedicated to a specific brand, took on a new meaning Tuesday when Google advanced personalized member-only pricing, shopping and shipping benefits for retailers. The ...

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As the FCC revives the FM geo-targeting debate, digital audio advertising firm AMA has unveiled a new enhanced artificial intelligence “Long List” feature to its Studio.AI product. This feature allows ...

Meta will soon use what people tell its artificial intelligence chatbot to get even better at selling them things.The company said on Wednesday that users’ chats and interactions with Meta AI will ...

With iOS 14.5, Apple required app developers to tell users about and have them opt-in to broader tracking. In 2021, Google apps stopped certain tracking methods (IDFA) to comply and not have to show ...

In an era when the customer has real-time access to a plethora of product information, advertisements sometimes have little to no effect. Therefore, retailers have had to become more creative in ...

United Airlines launched Kinective Media, a platform that aims to connect brands to customers via the carrier's seat-back screens and app. The carrier is already working with Norwegian Cruise Lines, ...

Amid consumer unease about the role artificial intelligence will play in our society and media, can an AI-generated audio commercial surpass the connectivity of human production? A new study may have ...

Karandeep Singh Oberoi is a Durham College Journalism and Mass Media graduate who joined the Android Police team in April 2024, after serving as a full-time News Writer at Canadian publication ...

YouTube is expanding livestream features with customizable multiview and side‑by‑side mobile ads, alongside engagement-based ad skipping to reward active viewers. Custom multiview lets users mix up to ...