Have you ever wanted to merge Phrase Match and Broad Match Modifier into a single AdWords keyword? Now you can. See best practices and how to enable PMM in your accounts. The best approach would be to ...

Changes are coming to Google’s phrase match and broad match modifier keyword match types, the company announced Thursday. Phrase match will expand to include additional broad match modifier traffic ...

Keywords are the foundation for everything in PPC. Keywords are what you use to define where your ads should appear. Without a solid understanding of what keywords are and how to use them effectively, ...

When same-meaning close variants rolled out to exact match keywords last fall, the joke was that phrase match was more exact than exact match. That joke’s dead now. As expected, Google is further ...