Ultimately, if you want a reader to really engage with your case study, they have to identify with your customer. And after seventeen years of writing this format, I’ve realised the questions you ask ...

An icon in the shape of a lightning bolt. Impact Link How well you do at a case interview can make or break your chances of landing a consulting job at a top firm. And just like the SATs — if you ...

The interview is another important step in telling your professional story, and preparing for an interview takes a lot more than Googling a company and reviewing the job description. Whether virtual ...

Case study interviews are the foundation for all the content that follows. But if you botch the case study interview, you won't get a good content result. Here's Jon's tips for written and video case ...

How many school buses are there in America? How many ping pong balls can fit in a 747? Questions like these are notoriously used in case study interviews for top-tier management consulting companies — ...