TL;DR: Predictive analytics influences day-to-day decisions once forecasts change behavior rather than sit inside ...

The customer service landscape is on the cusp of a significant transformation driven by cutting-edge technologies and evolving customer expectations. Contact centers are not just about answering calls ...

As we step into 2025, customer service in the finance sector is poised for transformative change. Technological advancements, shifting consumer expectations, and intensifying competition will drive ...

Integrating data and AI solutions throughout the customer experience journey can enable enterprises to become predictive and proactive, says vice president of product marketing at NICE, Andy Traba. In ...

Throughout my journey leading Digitate, I've witnessed a profound transformation that's reshaping enterprise IT in a fundamental and value-enhancing way. While consumer AI applications naturally ...

Forbes contributors publish independent expert analyses and insights. Gary Drenik is a writer covering AI, analytics and innovation. It's easy to see why predictive analytics has such a powerful pull ...

Sandeep Kakani, an engineer by training and an innovator by nature, has carved a distinctive path in the medical device industry through his leadership at Align Technology. As the head of customer ...

When applied respectfully with the customer in mind, predictive marketing paves the way for more meaningful one-to-one interactions. Traditionally, businesses relied on basic data points for ...