FreeWheel will programmatically enable Tubi and the entire One Fox portfolio by serving as the company’s primary monetization engine When you purchase through links on our site, we may earn an ...

NEW YORK, June 18, 2024 (GLOBE NEWSWIRE) -- Magnite (MGNI), the world’s largest independent sell-side advertising company, and Spectrum Reach ®, the advertising sales business of Charter ...

Fox said it will be introducing dynamic ad insertion for college football games it televises as part of an expanded relationship with FreeWheel, Comcast’s ad-tech company. The new relationship makes ...

STAINES-UPON-THAMES, U.K.—Yospace will feature its ability to scale its dynamic ad insertion solution for major global events at IBC 2024, Sept. 13-16, at the RAI Amsterdam Convention Center. The ...

Yospace, a global provider of dynamic ad insertion, has demonstrated what it calls “a breakthrough in one-to-one addressable advertising for low latency live streams. In a world-first, the company ...

LocalBTV, a service that legally streams local broadcast channels at no charge, has introduced integrated dynamic ad insertion (DAI) and replacement (DAR) across its 21 markets, which reach more than ...

The rise of Free Ad-Supported Streaming TV (FAST) has opened a new frontier for content owners to monetize their libraries. By offering viewers free content and generating revenue through ads, FAST ...

The activity of programmatic advertising includes the automated process of purchasing and selling ad space in real-time and ...

Seven years ago, some people believed targeting on connected TV (CTV) wouldn’t be possible without cookies. Fast-forward to today, and cookieless CTV targeting is not only possible but commonplace. We ...