In many ways, projection mapping is the “razzle-dazzle” of pro audiovisual systems: it’s the puttin’ on the ritz of AV, the I’m ready for my close up. In other words, it draws attention to itself — ...

Last winter, basketball fans at Oracle Arena, then-home to the Golden State Warriors, were introduced to the PlayStation game God of War. In an elaborate, multimedia promotion, animated content took ...

When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works. Garena marked the fourth anniversary of its mobile battle royale game Free Fire by partnering ...

Augmented Reality (AR) and Projection Mapping Technologies constitute a rapidly evolving interdisciplinary field that marries digital visualisation with the physical environment. AR integrates ...

Projection mapping might not be a term you’re familiar with, but you’ve certainly seen the effect before. It’s when images are projected onto an object, usually one that has an interesting or unusual ...

The University of Houston recently updated the projection mapping content for its basketball team, the Houston Cougars, creating a dramatic, on-court pre-game show at the Fertitta Center. The 3D ...