Prudential is shopping for a new ad agency for the first time in more than a decade. The development marks a big change for the company, which was early to create an in-house agency. Prudential ...

Prudential Financial, Inc. is launching an ad campaign highlighting the company's solutions for businesses facing a variety of challenges in the post-financial crisis environment. The ...

NEWARK, N.J.--(BUSINESS WIRE)--Prudential Financial (NYSE:PRU) announced today the launch of its fourth commercial in a series about the importance of saving for retirement. The latest, “Dominoes” ...

“Now What?” sounds like a good question to ask Prudential Financial three months after it kicked off a direction-changing campaign of that very title during coverage of soccer’s World Cup. The new ...

TikTok this week partnered with personalization platform AdGreetz to help brands run custom campaigns at scale on the social video-sharing app, according to a press release. Insurance company ...

Prudential and agency Droga5 seek out real retirees for a realistic picture of the first day of the rest of their lives. Even financial companies have to admit that selling retirement services with ...

Are you a print subscriber? Activate your account. By Brian Bonilla - 3 hours 43 min ago By Anjul Bhambhri - 4 hours 17 min ago By Ad Age and Creativity Staff - 5 hours 32 min ago By E.J. Schultz - 5 ...