PulsePoint Launches Crossix Programmatic Optimizer, Enabling Native DTC Budget Optimization

PulsePoint, the leading healthcare marketing technology company, today announced the native availability of the Crossix Programmatic Optimizer in its Life platform, giving pharma marketers an ...
adexchanger

Chemistry Communications Uses PulsePoint To Make Content Distribution Programmatic

As Chemistry Communications’ clients created more content and more ambitious distribution plans, manually distributing that content to dozens of native and social platforms became untenable. Chemistry ...

PulsePoint Launches Adaptive Optimization™ Insights, Proving AI‑Driven Campaign Performance with 18% Audience Quality Lift

PulsePoint, the leading technology company transforming health marketing, today announced the launch of Adaptive OptimizationTM Insights, enhancing transparency in its DTC optimization offering.
adexchanger

WebMD Parent Company Internet Brands to Acquire PulsePoint

WebMD and Medscape parent company Internet Brands is set to acquire PulsePoint, a New York-based programmatic platform focused on healthcare marketers. Terms of the deal were not disclosed. The ...
Business Insider

PulsePoint Achieves 99% HCP Attribution Rates with Turnkey HCP Solution

NEW YORK, Aug. 17, 2020 /PRNewswire/ -- PulsePoint, a technology company using real-time data to accelerate health marketing, today announced that its turnkey healthcare professional (HCP) targeting ...