When you think of the flagship super shoes, Puma’s name doesn’t automatically spring to mind. But perhaps it should. Over the past few years, the company has made a concerted effort to reengage with ...

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These are the words that Puma Running recently posted to its Instagram grid, alongside a glimpse of a soon-to-be-released new colourway of its Deviate Nitro Elite 3 – so proud is the brand of this ...

PUMA has officially released the highly anticipated Deviate NITRO 3 and the Deviate NITRO Elite 3, two new silhouettes of its popular running shoe to deliver peak performance in running and training.

Puma Nitro running shoes are reliable when it comes to finishing long kilometers. The brand might be known for soccer and basketball, but remember Usain Bolt crushed the 100m record in Puma spikes.

Deviate means to do things differently. To not accept normal standards. To challenge the status quo. Deviate inspires you to not just go beyond your boundaries, but to shatter them in emphatic style.

Puma is definitely finding its strides in the running shoe business since it re-entered the market a few years ago. Looking at the current lineup, one might think the Herzo-based brand has never left.