Without an easy interface for clicking through to purchase, audio and video ads have, until recently, been best suited to upper-funnel brand-awareness campaigns rather than direct response. But now, ...

Audiobook publisher Brilliance Audio announced plans to add two-dimensional QR Codes—a coded “Quick Response” graphic linked to audiobook content—to its packaging that will allow consumers to ...

A startup called Lisnr wants to replace NFC and QR codes with a new technology that sends data over audio — a communication protocol it’s calling Smart Tone. The technology it’s invented can be used ...

Among the many changes brought about by the pandemic is the widespread use of QR codes, graphical representations of digital data that can be printed and later scanned by a smartphone or other device.