Designed as a high-tech marketing resource, QR (quick response) codes have many useful applications. These (usually) black-and-white algorithmic codes are gateways to a potential multimedia nirvana.

Uniqode reports QR Codes are key for collecting first-party data, offering consent, context, and engagement insights over traditional tracking methods.

Position markers, also known as finder patterns, are the large squares located at three corners of the QR Code. These markers help scanners detect the QR Code and determine its orientation. They are ...

Pepsi, Jeep, Snapchat, Pinterest, Facebook Messenger, Spotify. The list of brands and platforms recently making a commitment to QR codes is impressive, especially considering that not too long ago ...

During Apple’s keynote at this year’s WWDC 2017, Craig Federighi announced iOS 11 support for the oft-forgotten quick response (QR) codes. While users stateside may not use QR codes regularly, for ...