Shake Shack announced an immersive out-of-home (OOH) campaign in New York City promoting its limited-time White Truffle Menu, according to details shared with Marketing Dive. For the effort, consumers ...

From the upcoming generation of “iPad kids” glued to their screens to the ubiquitous but unpopular QR code menu (paywall), critics claim that a proliferation of technology is depriving people of human ...

Sharat Potharaju is cofounder and CEO of Uniqode, whose vision is to enable digital connection with every physical object and place. QR codes drive 37% click-through rates, while email campaigns ...