Without an easy interface for clicking through to purchase, audio and video ads have, until recently, been best suited to upper-funnel brand-awareness campaigns rather than direct response. But now, ...

A startup called Lisnr wants to replace NFC and QR codes with a new technology that sends data over audio — a communication protocol it’s calling Smart Tone. The technology it’s invented can be used ...

A new startup called SonicNotify has developed a technology that will enable smartphone apps to receive data via high frequency sound inaudible to the human ear. Though limited, the signals would be ...

It stands for “quick response.” It was created in 1994 by a Denso Wave employee named Masahiro Hara who had the idea while playing “Go.” He realized a grid system could hold much more info in a single ...